Why is YETI Tumbler So Expensive?

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YETI Tumbler says that The two larger sizes—20 and 30 oz. Tumblers—are versatile and are ideal for on the go hydration, whether your drink of choice is piping hot or ice-cold. Put anything from a breakfast smoothie to hot tea in either of these and hit the road with a tumbler built to fit in your lifestyle and cupholder. 

  • 18/8 STAINLESS STEELMade with kitchen-grade stainless steel, so they’re puncture- and rust-resistant.
  • Double wall vacuum insulation, Keeps cold drinks cold and hot drinks hot until the last sip.
  • Dishwasher safe, because no one want to wash by hand

Why Is YETI Tumbler So Expensive?

Why Is YETI Tumbler So Expensive?

YETI tumblers are expensive because they have good branding and can charge a premium for that. The technology is the same as other similar stainless steel tumblers but YETI wAS one of the first brands to sell them.

A combination of first to market as well as cool colors and sizes plus a high quality product and desirable brand allows YETI tumbler to continue asking a premium for their products.

YETI tumblers aren’t cheap. Standard 20 oz. at around $30, and large size 30 oz.  is around $35, why other similar tumblers are much cheaper from $10 to $20.

Ultimately the reason YETI tumblers are so popular and the reason they are so expensive and can charge a higher price is because of their branding.

YETI is the premium brand in the market and people are willing to pay extra for a YETI tumbler for this reason.

In the same way Nike are THE shoe brand, Apple are THE phone/computer brand and Coca Cola is THE Cola brand YETI is the tumbler brand.

They are a status symbol and a growing trend and therefore people are willing to pay more for them.


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